It's never too early to build a good website, whether you're B2B or B2C. If you already HAD a website that got a reasonable amount of traffic, you could move the clearance items pretty easily and maybe do some direct to retail to keep some additional margin. Use the website to continually strengthen your relationships with your customers, and no, they don't have to be expensive.
I was talking to an old school Aftermarket guy the other day who was bemoaning the changes that were happening to the industry. Consolidation, changes to the supply chain, companies tanking, Asia, the falling dollar, the internet. This is just the beginning. The aftermarket landscape is going to look very different in a few short years.
Bottom line? You need to be ready to be more independent of other players (they may not be able to move fast enough to suit you), you need to be able to turn on a dime and you need to be thinking; Where's the advantage? What strengths do we have that we can build on?
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